Malaysia Airlines and Malaysia Tourism Board collaborated to organize a series of trade events, roadshows, mall activations and implemented online as well as offline marketing initiatives.
Malaysia Airlines in collaboration with Tourism Malaysia organized an event at the Nexus Mall in Amritsar on April 27th-28th, 2024. The two-day extravaganza promised an array of engaging activities aimed at showcasing the vibrant culture, warm hospitality, and diverse connectivity options offered by Malaysia Airlines.
Consumers witnessed an exciting lineup of activities, including thrilling games, special appearances by popular radio jockeys, interactive games, and quizzes. Engaging emcee activities kept the energy levels high, while captivating dance performances provided an extra spark of entertainment throughout the day.
With the launch of the three new India routes – Amritsar, Ahmedabad, and Trivandrum, Malaysia Airlines has achieved resounding success, prompting the airline to double its frequencies from Amritsar and Trivandrum. To further encourage travel from these new routes, Malaysia Airlines and Malaysia Tourism Board collaborated to organize a series of trade events, roadshows, mall activations, and implemented online as well as offline marketing initiatives.
Dersenish Aresandiran, Chief Commercial Officer of Airlines (CCO) from Malaysia Aviation Group, commented, “As Malaysia Airlines continues to expand its reach and enhance connectivity, we are thrilled to offer Indian travellers greater accessibility to Malaysia and beyond. Through our collaboration with Tourism Malaysia, we aim to create unforgettable experiences and inspire travellers to explore the beauty and diversity of our destinations.”
Muhammad Akmal Hafiz Abdul Aziz, Acting Director, Tourism Malaysia, New Delhi said” We are delighted to partner with Malaysia Airlines in bringing this exciting event to Nexus Mall, Amritsar. This collaboration underscores our commitment to showcasing Malaysia’s rich culture, hospitality, and diverse travel options to our Indian visitors. As we join hands with Malaysia Airlines, we aim to provide unforgettable experiences and inspire more travellers to explore the wonders of Malaysia. Through exclusive deals and initiatives, we are dedicated to empowering Indian customers and fostering a deeper connection between our two nations.”