Best Western Appoints Medha Tiwari as Head of Sales & Marketing

Tiwari comes with two decades of experience in the Hospitality industry and will be responsible for the regions of India, Bangladesh and Sri Lanka

BWH (Best Western Hotels) Hotels has appointed Medha Tiwari as Head of Sales & Marketing for the regions of India, Sri Lanka, and Bangladesh. Medha brings over two decades of invaluable experience in the hospitality industry, having worked with renowned brands such as ITC, Shangri-La Hotels & Resorts, Radisson Hotel Group, Lalit Hotels, Interstate Hotels, and The Park Hotels.

Tiwari brings with her expertise in driving new business, providing exceptional customer service, and fostering strategic partnerships with stakeholders and executives to enhance commercial value. Her ability to build and maintain relationships with key decision-makers, establish large-volume accounts, and ensure client retention and loyalty has been instrumental in her success.

According to the company communication, Tiwari has great her track record of motivating staff members and transforming teams into record-breaking units. Her dedication to excellence, coupled with her integrity, character, and strong work ethic, has earned her widespread recognition in the industry.

She holds a Professional Development Programme from Cornell University in Strategic Pricing and Hotel Administration, in addition to an MBA from Amity University and a hospitality degree from the Institute of Hotel Management, Gwalior. She has honed her expertise in sales & marketing, revenue management, distribution, and branding over the course of her career.