Jammu official calls for wide publicity of potential destinations, adventure activities for more tourist footfall

Detailed discussion was also held for development of tourist facilities and promotion of tourist sites in Reasi, Rajouri, Poonch, Doda and Kishtwar. Tourism department was also directed to prepare an activity calendar for festivals and tourist activities.

Divisional Commissioner Jammu, Ramesh Kumar, reviewed the tourism development initiatives at major tourist destinations of Jammu region this week. Efforts and initiatives for developing the tourism infrastructure, activities including adventure and attracting maximum tourists to the potential destinations of Jammu region were discussed.

During the meeting, Kumar directed the tourism department to further enhance the aesthetic ambience and public facilities and launch a wide publicity campaign to project all the major tourist spots.

He asked for installation of display boards at the Airport and Railway stations which will help provide detailed information to the tourists coming from different parts of the country. He also suggested publishing creative brochures and pamphlets containing information and pictures of unique and beautiful tourist places of Jammu region.

Threadbare discussion was also held on developing facilities, infrastructure and public amenities at Gharana Wetland, Suchetgarh Octroi post, Jhajjar Kotli, Ambaran, Ranjit Sagar Dam, Basohli, Surinsar-Mansar, Katra, Purmandal-Uttarbehni, Shivkohri in Reasi, tourist sites in Bhaderwah, Paddar and other major Tourist destinations of the region.

Div Com also directed for publicising the online booking for the jet ski facility at Basohli and promoting it as a pre wedding shoot destination. Besides, Sunisar- Mansar Development Authority’s assistance to extend the best facilities to tourists and publicise the viewpoints for the public was also suggested.

Directions were also issued for facilitating bird lovers and tourists at Gharana wetland. Development of tourist facilities and promotion of tourist sites in Reasi, Rajouri, Poonch, Doda and Kishtwar were also discussed. The tourism department was also directed to prepare an activity calendar for festivals and tourist activities and to promote publicity materials as soft copy also.