Singapore Tourism Board & MakeMyTrip Ink Strategic Partnership

Singapore Tourism Board (STB) & MakeMyTrip have signed a Memorandum of Comprehending (MOU) to boost Singapore as a important desired destination to Indian travellers.

Singapore Tourism Board (STB) and MakeMyTrip will embark on joint activations and strategies as a section of Memorandum of Understanding (MOU) to enhance inbound travel to Singapore in 2024. STB will also faucet into MakeMyTrip’s current market knowing and insights to curate unique journey holiday deals concentrating on shoppers in India. India is a person of the best five marketplaces for Singapore tourism, with the metropolis-condition welcoming more than 1 million Indian visitors in 2023.

Melissa Ow, Main Government, Singapore Tourism Board said, &#8220We are delighted to commence this journey with MakeMyTrip under our initial-ever MOU with an on the internet vacation platform in India. As a result of this partnership, we want to deepen Indian consumers’ brand name affinity for Singapore and strengthen the city’s attraction and increased offerings for a variety of segments of Indian readers.”

Rajesh Magow, Co-Founder and Team CEO, MakeMyTrip included, &#8220Singapore was 1 of the leading 3 searched international locations on our system last calendar year, advancing from fifth area in 2022 . The prevalent interest for this location from across India underscores its charm. With ongoing initiatives that refresh its offerings, seamless vacation obtain, and amenities personalized to Indian tastes, Singapore retains sizeable prospective to capture ongoing curiosity of more Indian travellers. We are energized to crew up with STB and bridge the Indian travellers’ tastes with an impactful showcase of Singapore&#8217s allure.&#8221