Tourism Fiji Records 300% Increase in Indian Arrivals from December 2022 to 2023

Tourism Fiji defines strategic improve to preach its place as a preferred spot louder. Robert Thompson, Govt Director of Regions at Tourism Fiji speaks to T3 about in general reaction, emphasis spots, market share, and much more.

General response & India’s share in the exact same

We are just a shy of a million people in 2023, it is the maximum at any time recorded range for Fiji. Promptly when we opened in December 2021, we saw that Australia exploded into Fiji. 2023 noticed a enormous growth, to begin with Australia took a incredibly huge proportion of arrivals, but with 2023 other places also commenced to get in, such as India coming back in pressure. Proportionately, India is in current market quantity 8 ideal now. We are anticipating 2024 to be much better, we see an over-all 4% improve YoY.

India has been an rising sector for us rather some time. We have to have to have a bit additional aim to make certain we give to India what it would like. I have worked carefully with the India marketplace considering the fact that 15 decades and I know its likely. India is a pretty significant strategic supply marketplace exactly where we have to have to make guaranteed we spread our eyeballs proficiently. Although India presently is on a smaller proportion, but December 2023 was our highest at any time, obtaining a 300% enhance on the December 2019 determine.

Industry positioning & targeting – Fiji as spot

We are a prolonged-haul aspirational honeymoon location for India and the only long-haul seaside spot that is visa-no cost. We are now starting up to see and concentrate, as a result of conversations with our trade associates, a lot more on multi-generational spouse and children vacation, semi-arranged team vacation, youthful travellers, experience seekers. We are also possessing a large amount of fascination from MICE team, and we are conversing to a really substantial team now, but the complications persists in terms of potential. Even for a group over 800 pax, it is very challenging for our bus services and lodge operators to regulate. So, we are striving to get the group fly in phases, approx. 200 persons max at a time so that we can take care of conveniently.

The only constraint we had very last yr is our capability on floor. Our CEO has been really active seeking to drive investment, our Ministers were a short while ago in India and fulfilled very a several hotel enhancement companies because we will need far more rooms. There are 62 assignments confirmed for the upcoming 10-15 several years. Correct now, we have 4 lodges in design, we also have pair of high-end luxury models that are well known in India. Other than Fiji also tends to give boutique luxury with award-wining properties but individuals makes Indians are not a great deal informed of.

The strategic go that we are seeking at is rising the model. For the past 15 many years our model preached ‘Where pleasure finds you’ which relates to the actuality that Fiji has been mentioned as the happiest spot on the world. Though the tagline labored really nicely for us, but we desired to chat a lot more on the happiness of the travellers which is on them to sense it. It is now modified to ‘Where joy comes naturally’. Numerous locations could have the same beach locations, palm trees, etc but to differentiate we are seeking at the ‘People’. India is an exciting marketplace to do so, as both equally places are driven to understand additional on background, culture and get new experiences. A further intriguing simple fact is that 45% of our full population is Indian by ethnicity.

Through our illustration enterprise, we have great ties with the travel trade arena in India. For me, tourism is 95% romantic relationship, and World-wide Locations has got us this kind of sturdy popularity with all people and customer relations. Besides, we have 4 great campaigns of tiny-scale with our associates. We are building absolutely sure to useful resource India with adequate budgets to improve on very last 12 months figures. The forwards are wanting wonderful with person companions, I hope we are ready to source them to travel conversions.

Sustainability

Sustainability is extremely important for us considering the fact that we are a beach spot, and Fiji is one of the 1st places to bring on a sustainability officer. We want just take slow ways and comprehend far more on how to protect not just the atmosphere, but tradition as nicely. We are in a wonderful position without the need of about-tourism happening, and we want to sustain this state of preserving culture. We are extremely precise about the threats of sea-amount rise, rubbish patches, and many others. We also have coral gardeners who are helping us acquire a form of coral that can endure the warmth and increasing temperatures of water.