Taiwan to watch out for, forays into India

Appoints Blink Brand Solution as its representative to drive its India market growth plan

In a recent development Taiwan Tourism Administration (TTA) has once again revived its India strategy. The tourism administration has ventured into India market establishing its presence once again that was disrupted because Covid-19 pandemic. Taiwan is keen to posit itself as a popular destination for Indian MICE, wedding and leisure travellers.

In hence to restart India marketing plan more efficienly, TTA Singapore Office has appointed Blink Brand Solution as its representative in order to drive its India market growth plan through comprehensive and integrated 360 degree strategy. Blink will leverage its unique expertise and strengths and closely work with various channels encompassing travel trade partners, various consumer, and digital media platforms, among others, in order to boost Taiwan’s visibility and destination leadership in the Indian market. 

Commenting on Taiwan latest entry into the Indian market Joseph Cheng, Director of TTA Singapore office, said, “India is fast emerging as one of the biggest tourism source markets in the world and we are very interested in developing India market for us. At the same Taiwan’s diversity of tourism products are second to none and we wanted to work with somebody who not only understands this but is also very familiar with the destination itself. In Blink Brand Solutions, we have a partner whom we have worked with and have full confidence in their ability to deliver for us. Moreover, Blink’s CEO Mr. Noel Saxena’s association with our destination, aspirations and expectations and our way of working is more than a decade old and, therefore, gives us tremendous confidence in the Indian market going forward.”

“We are delighted to welcome Taiwan back into the Indian market. While it’s an immense responsibility especially considering the close relations that Taiwan and India share, we, at the same time, have enormous faith in our strategic initiatives and vision to take Taiwan’s rich and diverse offerings and experiences to great heights in the Indian market,’ said Noel Saxena, CEO, Blink Brand Solutions.

Located in East Asia, Taiwan, officially known as the Republic of China (ROC), is a premier travel destination. A densely populated small island nation, Taiwan packs a unique punch as one of the few developed countries of Asia and also highly endowed and captivating destination with majestic mountains, breathtaking gorges, spectacular coastline and beaches, a vibrant blend of tradition and modernity, exotic culture and cuisine, and so much more.