Shangri-La Muscat, Oman welcomes Joakim Velinder as Director of Sales & Marketing

Joakim af Trolle Velinder takes up the role of Director of Sales and Marketing for Shangri-La Muscat in Oman from 19th of May 2024.  Velinder will join the leadership team at the iconic Shangri-La Barr Al Jissah and Shangri-La Al Husn.

After gaining early experience in Europe, his career has focused on commercial roles in the Middle East’s hotel industry, with assignments in Dubai, Bahrain, Saudi Arabia and culminating in his most recent role as the Cluster Director of Sales and Marketing for Alila Hotels in Oman.

“I’m looking forward to joining the Shangri-La team, leveraging my regional expertise, global connections, and enhancing and expanding the group’s exceptional partnerships across the board,” says Velinder.  “I relish the opportunity this presents to drive business in our key source markets, in alignment with the ethos of the Shangri-La Group, which prides itself on giving a local flair to international standards of luxury and elegance.” 

Nick Flynn, Hotel Manager states, “I’m delighted to be welcoming Joakim Velinder to our leadership team to oversee the property’s Sales and Marketing strategies.  His experience speaks for itself, and his broad knowledge of both the industry and the region will be an exceptional asset to the team as we pursue our key priorities through 2025.”