Our tourism industry is strong, positioned for further growth: Tourism Fiji CEO

Brent Hill was speaking during the Fiji Tourism Exchange 2024. Over the course of two days, this event brought together industry stakeholders from across the globe to delve into Fiji’s distinctive tourism offerings.

The Fiji Tourism Exchange 2024, the pinnacle event in the South Pacific tourism calendar, commenced with an opening ceremony at the Sofitel Fiji Resort and Spa in Denarau this week. Over the course of two days, this event brought together industry stakeholders from across the globe to delve into Fiji’s distinctive tourism offerings and cultivate long-lasting business relationships.

Speaking about tourism being a cornerstone of Fiji’s economy, Tourism Fiji CEO Brent Hill expressed optimism regarding the opportunities that the Fiji Tourism Exchange will engender for the country’s tourism sector. “As we move forward, it’s evident that our tourism landscape is evolving. Our tourism industry is strong, performing incredibly well, positioned for further growth, and our country is well prepared to take on the challenge. We eagerly anticipate the exchange of ideas and the forging of lasting partnerships during this event,” shared Hill.

“We’re delighted to host the Fiji Tourism Exchange 2024 in partnership with our platinum sponsors, Fiji Airways. We recognise the potential of our event to facilitate meaningful engagement,” he added.

Addressing attendees at the ceremony, the Acting Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka, also emphasised the pivotal role of tourism in Fiji’s economy and extended heartfelt appreciation to all participants.

“Tourism remains a cornerstone of Fiji’s economy, and the Fiji Tourism Exchange serves as a prime platform to showcase our rich culture, traditions, and amazing natural wonders to the world. It’s heart-warming to witness such an overwhelming turnout, with even greater enthusiasm than last year, boasting participation from over 125 buyers, 80 sellers, and representatives from 19 international media outlets, we have over 4,000 meetings scheduled! We’re building upon the success of last year, and the momentum is palpable,” remarked the Minister.

With an anticipated attendance exceeding 550 delegates (10% above last year!), including tourism operators, international buyers, and media representatives from around the world, the Fijian Tourism Expo 2024 braced an agenda brimming with workshops, seminars, media updates, and invaluable networking opportunities.

The Minister further shared updates on property developments, including the expansion of existing resorts and the launch of innovative hospitality ventures, highlighting growth and innovation in the tourism sector – offering something new to our visitors.

On the sidelines of the ceremony, “If You Can’t Bin It, Bag It” campaign was announced by Hill. The campaign aims to preserve Fiji’s natural beauty by promoting responsible practices, self-awareness, and behaviour change at the grassroots level. Recognising the ongoing development of infrastructure in waste management and the significant task at hand, Tourism Fiji’s campaign aims to encourage all individuals to take more responsibility for the preservation of Fiji’s environment and temporarily store their rubbish in bags until proper disposal is available.