Mystifly unveils multisource air selling technology and vision

The Mystifly’s Smart Selling Platform (SSP) delivers source-agnostic air selling, servicing, and revenue optimization

Mystifly, a travel tech and innovator in air selling has announced the official roll-out of its Smart Selling Platform (SSP), an enterprise platform as a service (PaaS) designed to simplify and revenue-optimize the sourcing, selling, and servicing of heterogeneous air content for any travel seller. SSP is central to Mystifly’s vision to close the many gaps that remain in today’s airline distribution infrastructure by delivering real-world technology solutions for travel sellers and airline partners. Costco Travel is the first customer to deploy SSP.

SSP not only aggregates and normalizes disparate air content (e.g. NDC, direct connect, GDS), but also applies artificial intelligence (AI) and natural language processing (NLP) to enhance source data for improved accuracy and post-booking automation, leading to reduced agent call time, increased conversion, and lower operations cost. SSP’s Manager module enables travel sellers to revenue-optimize their business(es) by source and channel using hierarchical rules combined with shopping and pricing intelligence for greater contract compliance, margins, and traveller conversion.

The Mystifly SSP offers a holistic view of the end-to-end air selling experience, including Sourcing (access to hundreds of airlines including GDSs, NDC, LCCs, and a competitive consolidator marketplace); Selling (channel, shopping, and revenue optimization for sellers);Servicing (post-booking servicing across sources); and Settlement (airline payment solution). All content is normalized, enhanced with AI, NLP, and machine learning (ML), and made available via a single, developer-friendly API or an optional SSP Agent user interface.

Rajeev Kumar, founder, CEO, and MD of Mystifly said, “SSP is the industry’s first cloud-based solution purpose-built for selling and servicing air at scale with a particular focus on enabling sellers to optimize their business and deliver the best possible travel experience for their users.”

“Our industry has outgrown traditional distribution and selling systems. Air content fragmentation is at an all-time high, forcing travel sellers to endure disconnected systems that add complexity, user frustration, and unsustainable IT costs. In addition, sellers need efficient ways to compare and present offers that align with what travelers want. With SSP, we solve these problems and make air selling more accessible, more flexible, futureproof, and cost-effective for travel sellers and airlines alike as they strive to deliver the most competitive, satisfying traveler experience,” Kumar added.

Concurrent with the SSP rollout news, and to showcase its vision to close the many gaps that remain in today’s airline distribution infrastructure, it was also announced today that Costco Travel has deployed Mystifly SSP to sell and service Hawaiian Airlines’ exclusive NDC content. As Mystifly is a HA Connect improved partner, by deploying Mystifly SSP, Costco Travel can now offer Costco members Hawaiian Airlines flights and functionalities that are only available through NDC – such as exclusive Neighbor Island point-to-point flights, frequent flyer personalization, and dynamically priced ancillaries.

With SSP now available, Mystifly Marketplace customers can access many more content sources using the seller’s commercial relationships with the supply along with the advanced selling and servicing capabilities available in the new platform.