Jordan Tourism unveils latest brand film targeting Indian travellers

The film has been shot across five iconic locations, namely the Treasury in Petra, Rainbow Street in Amman, Citadel Amman, Sun City Camp in Wadi Rum and Ayla in Aqaba and showcases the diversity in landscapes and experiences in Jordan.

The Jordan Tourism Board has launched its latest brand film, specifically created to captivate the imagination of the Indian travellers and showcase the unexplored beauty of Jordan.

According to Jordan Tourism Board, the film brings out the best of food, culture, history, adventure and luxury experiences, and tells you what make Jordan an all year round destination. “This video combines elements of Bollywood, BOHO styling, and indigenous Jordanian culture to create a mesmerising connection with the Indian travellers, inviting them to explore the treasures of our Kingdom. It is an open invitation to Indian travellers to shed their inhibition and embark on a new travel adventure,” the statement mentioned.  

The film has been shot across five iconic locations, namely the Treasury in Petra, Rainbow Street in Amman, Citadel Amman, Sun City Camp in Wadi Rum, and Ayla in Aqaba and showcases the diversity in landscapes and experiences that await travellers in Jordan. The video also features popular Indian influencers and travel enthusiasts.

From exploring historical marvels to the adventurous spirit of Wadi Rum and Aqaba, every moment is bound to be unforgettable. Whether it’s savouring the exotic local cuisine at Fakhreldin Restaurant in Amman or luxuriating in Martian Tents in Wadi Rum; or even hot air balloon rides and scuba diving in Aqaba, the video captures it all.

In India, Jordan Tourism’s representation agency, Think Strawberries, is tasked with managing the board’s portfolio of trade, marketing, and public relations services. Leveraging their deep understanding of the local market and network, Think Strawberries develops market-specific strategies to promote Jordan’s offerings to increase visitation numbers from India.