GCC buyers forge strong business ties at B2B Incredible India Evening in Dubai, Boosting tourism to India

In a collaborative effort supported by The Ministry of Tourism (MOT), Government of India, The Travel Agents Association of India (TAAI) and VFS Global successfully hosted a B2B Incredible India Evening – “Fostering Partnerships and Connections” on 8th May 2024 at Taj Dubai.

The event witnessed the participation of 200+ esteemed buyers from across the Gulf Cooperation Council (GCC) region, who engaged with an impressive array of 40 Indian stakeholders, including state tourism boards, Destination Management Companies (DMCs), and airline partners. This platform provided invaluable networking opportunities, enabling meaningful discussions and offering insights into the diverse offerings that India, as a premier travel destination, has to offer.

Gyan Bhushan, IES – Senior Economic Advisor, Ministry of Tourism, India, said, “As India continues to assert its position as a premier global travel destination, fostering collaborations and partnerships within the tourism sector is imperative for realizing its vast potential. By facilitating direct engagement between GCC buyers and Indian tourism stakeholders, this event not only opens new avenues for collaboration but also lays a robust foundation for sustainable tourism growth. Such initiatives underscore the significance of concerted efforts in promoting India’s rich cultural heritage, diverse landscapes, and unique experiences to visitors worldwide. Together, we are shaping a vibrant and inclusive tourism ecosystem that showcases the best of India to the world.”

Jyoti Mayal, President of TAAI, stated “Under the visionary guidance of our Prime Minister Narendra Modi, the collaboration between TAAI and the Ministry of Tourism exemplifies a dynamic Public-Private Partnership (PPP) model poised to revolutionize India’s tourism landscape. This alliance is not merely about promoting tourism; it’s about actualizing it through a tangible increase in visitor numbers. This strategic partnership supports TAAI’s members, including travel agents and tour operators, and fosters connections with dedicated stakeholders, paving the way for successful business transactions.”

Highlighting the significance of the event, Jiten Vyas, Chief Operating Officer of VFS Global, said, “The B2B Incredible India Evening serves as a significant platform for industry stakeholders to come together and explore avenues for collaboration. As a truly Made in India company, VFS Global is proud to partner with TAAI to facilitate engagements that further enhance the Indian travel sector.”

With the GCC region being a key source market for Indian tourism, initiatives such as the B2B Incredible India Evening play a crucial role in strengthening business ties and encouraging long-term partnerships. By facilitating direct engagement between GCC buyers and Indian tourism stakeholders, the event opens up new avenues for collaboration and lays the foundation for sustainable tourism growth.